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Imagine if user learning runs itself.

Observant talks to each of your users one-on-one and keeps learning automatically — following up in the moment, relaying your team's questions live, so insight flows in while you ship.

Turn on learning mode See how it works
Join 1,248 builders today
observant/Northwind Learning mode · On
On autopilot — Observant runs each 1:1 in turn, right where the user already is
  1. MMayain your product
  2. DDevinbrowser companion
  3. SSofiaover email
In-app · Maya is at checkout
MObservant → Mayaprivate 1:1 · in your product
I noticed you started an order yesterday but didn't finish — what got in the way?
app.northwind.com◎
DObservant → Devinbrowser companion
You've opened team settings 3× today — would a shared workspace change how you use this?
ReplyLater
‹Your workflow — a quick look?
O
Last week the CSV export felt clunky — did the new layout help?Tue
Better — but I still rebuild the header row by hand every time.Tue
O
The team would love a 15-min call to watch your workflow — want to grab a time?now
Northwind team · 15 min
Wed 11Thu 12Fri 13
9:3010:002:00
Confirm — Thu, 10:00
5min
from your team's question to everyone on your panel — answers landing while you ship
24/7
always-on product discovery — no need to launch ad-hoc studies
∞
users on their own private 1:1 line, all at once
The new way to learn

Stop chasing feedback.

Right now you post on X or Reddit and hope the right person replies, dig through Product Hunt threads, and DM users one at a time. Or you run a survey or interview study — a one-off snapshot that's stale within weeks, and two months later you're spending another $50k just to ask the next question. Observant systematizes the whole loop — turn on learning mode, and the learning runs itself.

Without Observant — the scramble
On autopilot
·You pick who to go deep withHave users? Choose who to listen to closely. No users yet? Observant recruits a vetted group.
·Runs the conversationsA private 1:1 line with each, in context
·Follows up continuouslyBehavior-triggered, the moment it matters
+Surfaces what mattersPatterns rise on their own; pull a read anytime
Who you learn from

You decide who to go deep with.

Observant is a deeper way to learn from your users — in-context, close, continuous follow-up with the people who actually care about your product. It starts with you choosing who to listen to closely: usually your power users and early adopters, the ones who feel every rough edge first and want to help shape what you build.

  • Bring your own Share a link by email or in your app to invite whoever you want. Not everyone says yes — the ones who do become who Observant learns from, continuously and 1:1.
  • Don't have users yet? We recruit a vetted group for you, matched to your best-customer profile on hundreds of behavioral and demographic traits — so you can start before you launch.
Claude Code — northwind observant MCP
› why do power users rebuild the export by hand?
⎿ observant.ask("export workflow") · 252 users
61% want a live, shareable view — grounded in 154 quotes
↳ writing an agent-ready PRD…
PRD.mdgrounded in real users
## Live, shareable dashboard
— replace CSV export with a live view + share link
— acceptance: no manual rebuild · 61% asked for this
✓ handed to your agent — building 3 components
Wired into your build

From user truth
to shipped code.

Observant installs as an MCP server — your coding agent (Claude Code, Cursor, your terminal) asks about your users in plain language, mid-build, and gets an answer grounded in real conversations. It writes the finding into an agent-ready PRD your agent picks up and ships. Natural language to shipped code, with the user truth already baked in — so you wake up to changes your users actually asked for.

$claude mcp add observant How the MCP works →
·Iterate fasterReal user reactions into your next change in days, not quarters
·Find PMF soonerSee what's landing and what's not, continuously
·Catch churn & drop-off earlyProblems surface while you can still fix them
+Integrate with your dataConnect product analytics and your own user data — Observant ties the why to the what
Pricing

Start free. Subscribe by panel size.

Free trialUp to 10 users on our research panel — see exactly how Observant works before you connect your own.
Start free trial
Starter
$200 / mo
A focused panel — your earliest power users and adopters.
  • Up to 50 users on 1:1 lines
  • Behavior-triggered follow-ups
  • Synthesis on demand
Choose Starter
Growth · most teams
$600 / mo
Always-on learning across a full panel, with team relays and the MCP server.
  • Up to 250 users, continuous
  • Live team relays + 1:1 requests
  • Cross-cohort synthesis
  • MCP server for your agent
Turn on learning mode
Scale
Custom
Large or recruited panels, with controls for bigger teams.
  • 250+ users, continuous
  • Recruited vetted panels, matched to your profile
  • SSO, roles & data controls
Talk to us

Indicative pricing — a monthly subscription that scales with your panel size and engagement. Start with a free month.

FAQ

Posting on X or Product Hunt and DMing users is manual, scattered, and stops the moment you stop. Surveys and one-off studies snapshot a moment, then go cold. Rented panels aren't your users. Observant automates the whole loop — finding users, running continuous in-context 1:1s, and surfacing insight — so it keeps learning while you build, at scale. Turn it on once instead of chasing feedback by hand.
On each user's own private line — inside your product, a browser companion, over email, or the Observant app. Their pick. It's never a noisy shared channel; every conversation is one-to-one.
Yes. Tell Observant your best-customer profile and we recruit a vetted panel for you — real, screened participants matched on hundreds of behavioral and demographic traits — so you can start learning before launch.
Genuinely 1:1. Each user has a private line and a relationship that builds over time. Observant runs hundreds of these in parallel, so it feels personal to every user and scales for you.
Relay a question and it threads into live conversations across the panel. Need to hear it yourself? Request a live 1:1 and Observant finds the time. Your open questions stay synced as priorities shift.
User learning on autopilot

Put user learning on autopilot today.

Turn it on once. Observant finds your users, runs the loop, and surfaces what matters — so you iterate at lightning speed and never build blind.

Get started See how it works