How it works

Five moves, running continuously.

Observant runs the whole loop on its own — meeting each user, watching what they actually do, following up in the moment, and surfacing what you'd never hear otherwise. It repeats for as long as learning mode is on; the longer it runs, the more it knows each user.

01
Onboard

Meet each user on their own line.

A warm first conversation — in your product, a browser companion, or email. Their pick, never a shared channel. Observant learns who they are and what they're here to do.

02
Observe

Watch real behavior, not stated intent.

Light periodic check-ins plus the signals from what people actually do. Questions land in context — tied to a workflow they just finished, not floating in a vacuum.

03
Follow up

Open a 1:1 the moment something's interesting.

A drop-off, a power move, a churn signal — Observant starts a deep-dive while it's still fresh in the user's mind.

behavior-triggered, automatically
04
Stay synced

Your team's questions, threaded in live.

Drop a question to Observant and it weaves into ongoing conversations across everyone you're learning from. Need to hear it yourself? Ask for a live 1:1 and Observant finds the time.

05
Surface

What matters rises to the top.

Patterns surface on their own as conversations add up. Or ask a question across everyone and get a grounded answer — in your users' own words — in minutes.

Where it lives

A private line, wherever your user already is.

Observant doesn't pull people into a separate tool — it opens a one-to-one line inside a surface they already use. You offer the surfaces; each user picks one. Never a shared channel.

The webhook is the native path — Observant lives inside your product, not beside it.

In your product

Native to your build — forward user & behavior events over a webhook, and Observant opens a 1:1 right in your UI, in context.

Browser companion

A Chrome extension that pops up when it spots something worth asking — a drop-off, a rage-click. Best for web apps.

Email

Quiet, async check-ins for users who'd rather reply from the inbox. Any product, no integration.

Why users keep talking

What keeps your users showing up.

People keep talking when there's something real in it for them — so Observant rewards them in your own product, not a gift card.

·Product creditsCredits, usage, or perks inside the product they already use — feedback that pays for itself. The most native reward there is.
·Early access & perksA first look at what's shipping, plus the status and direct line power users actually want.